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Introduction
Alone at the Top
The Path to Power
Leading Canada
Private Life
Afterwards
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Profiles
Speeches
Comments
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Banner: First Among Equals: The Prime Minister in Canadian Life and Politics
Banner: The Path to Power

The Selling of the Prime Minister

One of the most notable advertising campaigns in Canadian political history occurred during the elections of 1949 and 1953, when Louis St. Laurent was packaged as kindly "Uncle Louis." Conceived by the National Liberal Federation and a leading Montreal advertising agency, the campaign resulted in back-to-back victories for the Liberals.

 
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