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Sylvie Lalande has held a number of management positions in the fields of media, marketing, marketing communications and business communications. She was Bell Canada's chief communications officer until October 2001. In 1999, Université du Québec à Montréal awarded her its Prix Émergence in honour of her career and the role she has played in Quebec society. From 1994 to 1997 she was president and CEO of the UBI Consortium, a partnership formed between the National Bank of Canada, Hydro-Québec, Loto-Québec, Canada Post Corporation, The Hearst Corporation and Groupe Vidéotron Ltée, to develop and manage interactive and transactional communication services. From 1987 to 1994, she held a range of senior management positions with Groupe Vidéotron Ltée and TVA, where she played a key role in producing the first interactive content in both Quebec and London, England.
Ms. Lalande currently sits on the boards of directors of GLV Inc., Groupe TVA Inc., Cirque Éloize, the Bureau du Cinéma et de la Télévision d'Argenteuil-Laurentides, Usine C, the Institut des Administrateurs de sociétés (Section Québec) of the Collège des administrateurs de sociétés, and Educ'alcool. She is also a member of the Conseil sectoriel Nouvelle économie du Fonds du Solidarité FTQ.
Ms. Lalande recently sat on the board of Université de Montréal and some of its subcommittees for eight years, as well as on the board of CANARIE (Canadian Network for the Advancement of Research Industry and Education.
In 1989, she was a recipient of the Successors Award from Canadian Business magazine. Ms. Lalande began her career in 1974 at Télémédia's CKAC radio station, where she was programming director from 1979 to 1981. She then set up her own consulting firm, and achieved distinction by producing special events on the Quebec scene. It was in this capacity that in 1985 she received the Award of Attainment and the Award of Excellence, from the Canadian Public Relations Society and was awarded the Prix de la relationniste de l'année by the Société québécoise des professionnels en relations publiques.
Ms. Lalande holds a Bachelor of Arts in cultural studies from Université du Québec à Montréal and is a graduate of Montrèal's Collège Jean-de-Brébeuf.