The Natural Resources Intelligence Branch was established in 1917 as the federal government's central agency in "...the investigation, classification and centralization of information pertaining to natural resources." It met this responsibility by collecting data on Canada's geography, by maintaining a natural resources inventory which included a huge photographic library, by engaging in scientific investigations, and by producing and distributing promotional literature. Alfred, a graphic artist with the agency, produced this bilingual design for a pamphlet on motoring and holidaying in Canada.