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ARCHIVED - Framing Canada:
A Photographic Memory

Archived Content

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Essays

Commercial Photography

Gallery - Photographic Advertising

Photographers closely followed the developments that took place in the advertising industry. By the 1920s, as advertisers demanded more emotionally engaging images to accompany their texts, professional photographers moved farther away from the static or matter-of-fact representation of objects, which had characterized the look of early commercial photographs.

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Photograph of a pyramid made from loaves of bread, built around a stove, 1897

Bread pyramid, advertisement for McClary stoves
Unknown location, 1897
Photographer: unknown
PA-028854
Source

Advertisement for Hollister's photographic studio, Niagara Falls, Ontario, 1865

Hollister's photographic studio advertising card
Niagara Falls, Ontario, 1865
Photographer: Hollister
PA-181213
Source

Advertisement for A.H. Baldwin, wholesale and retail lumber dealer, featuring a photograph of a lumber mill, Ottawa, 1875

Advertisement for A.H. Baldwin, wholesale and retail lumber dealer
Chaudières Island, Ottawa, Ontario, 1875
Photographer: William James Topley
C-002225
Source

Photograph of a salesman in a wallpaper store showing samples to a lady sitting on a chair, Montréal, Quebec, circa 1912

Completed advertisement for Colin McArthur & Co.'s Artistic Wall Papers,
with a salesman showing samples to a female client
Montréal, Quebec, ca. 1912
Photographer: Eugene M. Finn
e003895667
Source

Advertisement of men's winter wear by R.J. Tooke Limited, Montréal, Quebec, circa 1912

Selection of men's winter wear by R.J. Tooke Limited
Montréal, Quebec, ca. 1912
Photographer: Eugene M. Finn
PA-110049
Source

Advertisment for photographic art studio of J.F. Mitchell, Winnipeg, Manitoba, unknown date

Business card, Winnipeg photographic studio
Winnipeg, Manitoba, unknown date
Photographer: J.F. Mitchell
C-084436
Source

Photograph of a female model wearing a fashionable fur-trimmed suit, circa 1938

Fashion model
Unknown location, ca. 1938
Photographers: Pringle and Booth
PA-060453
Source