It's a good idea to consult your internal or external communications specialists to help build your communications plan in support of your BASCS implementation. There are a number of things to consider when you are writing your communications plan, including:
Make a title page for your document that includes the name of your project (eg Communications Plan to support an implementation of the Business Activity Structure Classification System (BASCS); your department's name, the date and version number, and indicate that it has been prepared by.
Provide a brief overview of the BASCS project background leading up to the need for your communications plan, including basic timelines.
The Planning Environment
Provide a brief overview of the Information Management agenda and backdrop that supports the BASCS project. Show the set of communications priorities related to Information Management in general, and your BASCS project specifically. Make sure to provide links back to Treasury Board's MGI policy background leading up to the need for your communications plan.
State the objectives of the communications initiative in a few simple bullets. These could include:
Clearly define the audience for your communications initiative. Make sure to consider management, IM specialists, key influencers, and functional users inside and/or outside of your institution.
Clearly and simply state the messages that will be conveyed through your communications initiative. These could include:
Show what activities need to be undertaken as part of your communications plan. These could include:
Show when your proposed activities will take place in a calendar view for easy reference.
List the communications tools that will be needed to undertake and complete your communications activities, including formation of approved messaging that will be incorporated into your activities.
Measurement and Monitoring
Describe how you will measure the success of your communications activities, including any specific targets for implementation. Examples could be:
List the resources that you will need to support your proposed communications plan, including human resource or budgetary requirements.
Roles and Responsibilities
Describe the roles and responsibilities of the people who will undertake the communications activities. Remember to include the role of senior managers, IM specialists and communications team members.
Contact us for more information on BASCS or Information Management.