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Poster, "Canada's Call to Women"
Posters like this one, extolling the virtues of the Canadian West, were a cost-effective promotional tool. Distributed by the thousands through a network of agencies in the United States, the United Kingdom, and northern Europe, posters described the West in superlative terms. Using clever images and carefully worded statements, the posters implied that hardworking homesteaders had every reason to succeed.

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