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Description found in Archives

Audience Research Service [textual record]. 

Series consists of

Date(s)

1953-1983

Place of creation

No place, unknown, or undetermined

20.4 m of textual records

English
Added language of material: French

Scope and content

Series consists of reports of the Audience Research Service prepared from information received from companies such as the Broadcasting Bureau of Measurement and A.C. Neilsen, in addition to panels of listeners regularly consulted by the CBC. They have been made available by the head office, but originate from Montreal, Toronto and Ottawa. These records show ratings and the general public's degree of appreciation of CBC's broadcasts and those of its main competitors in various Canadian markets.

Textual records
10: Closed by creator/donor
Volume
from 999 to 1005
from 1007 to 1097
10: Closed by creator/donor
Textual records
10: Closed by creator/donor
Volume
1006
90: Open
Archival reference no.
Former archival reference no.

Terms of use

Copyright belongs to the Crown.

Finding aid 41-29 is a computer generated file list. 41-29 (Electronic)

Biography / Administrative history

The Audience Research Service of the Canadian Broadcasting Corporation was created in 1954, with the appointment of a director of research at headquarters in Ottawa. Initially, the Service's role was to co-ordinate the analyses of statistics originating from outside enterprises and carry out research on request. Later, a chief of research was added to both the English Services Division and the French Services Division of the CBC, working in Toronto and Montreal respectively. Currently, the Service has three administrative centres - Ottawa, Montreal and Toronto - which serve the production and management units and meet the requests of the branch, in addition to conducting special studies. RG41 General Inventory

Additional information

Source of title
Title is based on the contents of the series.

Accruals
Further accruals are expected.

Government

Related control no.

1. 1990-91/232 GAD
2. 118-000232-6
3. RG41-E-1