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Notice to the reader: This document is no longer in effect. It has been archived online and is kept purely for historical purposes.

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Introduction
Alone at the Top
The Path to Power
Leading Canada
Private Life
Afterwards
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Profiles
Speeches
Comments
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Banner: First Among Equals: The Prime Minister in Canadian Life and Politics
Banner: The Path to Power

The Politics of Image

Party leadership races are now almost like elections, involving nation-wide campaigning and increasingly sophisticated advertising techniques. The candidate's image has become as important as  -  perhaps more important  -  than his or her policies.

 

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