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Tracking Time

Growth of Tourism

Brochure of the Dominion Atlantic Railway, 1905, reading NOVA SCOTIA: THE COOL AND BEAUTIFUL LAND OF SUMMER REST, with drawings of an ocean liner and the Cabot Trail

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Dominion Atlantic Railway, 1905

Railway companies realized early that the patronage of wealthy travellers was desirable. To lure them to their particular region and beat out the competition, they used all kinds of marketing techniques, including publications with smartly turned phrases and evocative imagery. "The Cool and Beautiful Land of Summer Rest" was Nova Scotia -- best experienced, of course, on the Dominion Atlantic Railway. At the turn of the century, "The Most Magnificent Scenic Route in the World" was coined by the Niagara Gorge Railroad Company to exploit their part in what was already, arguably, Canada's hottest tourist destination. In 1944, the Pacific Great Eastern urged you to "Rediscover BC" on their line. The cover images of brochures and broadsheets were mostly highly stylized natural scenes, sometimes with depictions of historic, literary and popular figures.

Video

Excerpt from a silent film promoting Canadian tourism, produced by Canadian Pacific, circa 1920s
(running time: 5 m, 20 s; with English titles)

[RM 10,195 KB] Download Freeware

Source

Brochure of the Niagara Gorge Railway, 1901, with photographs of a railway bridge over a swift-flowing Niagara River

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Niagara Gorge Railway, 1901

Brochure of the Canadian Pacific Railway, 1899, advertising fishing and hunting along the CPR route Title page of brochure of the Canadian Pacific Railway, 1899, advertising fishing and hunting along the CPR route

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Canadian Pacific Railway, 1899, cover and title page

Brochure of the Pacific Great Eastern Railway, 1944, with colour illustrations of a canyon and a mountain waterfall Map from brochure of the Pacific Great Eastern Railway, 1944, showing the route from Vancouver to Prince George, not completely finished

Source

Pacific Great Eastern Railway, 1944, cover and map

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