nothing in the past decade will have a greater, longer-lasting, influence
on the lives of Canadians than the revolution which has taken place in
communications. It has enhanced forever our capacity to share the knowledge
of the history, the places and the people which constitute our country,
To accommodate and capitalize on these changes, a renewal effort is being
placed on the ability of Parks Canada to communicate with Canadians. The
following are some of the highlights of the last two years.
- Commencing on April 1,
1999, with the release of its new publications' format, the Agency initiated
a revitalization of its corporate image. Featuring the identifying line
of Proudly bringing you Canada at its best the format has
been extended to electronic media and a new identity and colours will
soon be seen throughout the system of signage, vehicles, uniforms and
- In the year 2000, the Agency
took steps to allocate 5% of all new expenditures to communications
and to refocus 5% of its current budget to communications efforts.
- In the past two years the
Agency has witnessed an explosion in the use of its electronic communications.
The Parks Canada website has seen increases of use from some 16 million
hits, to 60 million hits, to 80 million hits annually. Progressively,
information has been added on such subjects as Archaeology and Aboriginal
Landscapes. The system is being built to provide a layered series of
experiences leading to virtual journey into the individual
national parks and national historic sites across Canada.
- Parks Canada has continued
to enlarge and improve its relationship with national partners.
In 1999, the Parks Canada
Agency created an Aboriginal Affairs Secretariat, to provide national
leadership and support with Parks Canada on matters relating to Aboriginal
Peoples. The broad objective of the Secretariat is to enhance the participation
of Aboriginal Peoples in Canada's heritage places, in five priority
areas: community relationships, Aboriginal heritage presentation, economic
partnership, employment, and the commemoration of Aboriginal themes.
Working with those in
Canada's tourism industry who market and use national parks and national
historic sites, Parks Canada
is heightening the understanding and commitment to the shared responsibilities
for ensuring the ecological and commemorative integrity of parks and
sites, and sustainable use facilitating appreciation and enjoyment
of these natural and cultural heritage places. On January 4, 2001,
Parks Canada and the Tourism Industry Association of Canada announced
the signing of a bilateral Accord setting out seven principles to
guide collaborative action in support of the expansion of Canada's
systems of national parks and national historic sites, the maintenance
and restoration of ecological and commemorative integrity, the enhancement
of heritage presentation and appreciation, the fostering of sustainable
use, and the reduction of impacts upon natural and cultural resources.
Canada, T. Grant
of the guns, Halifax Citadel National Historic Site, Nova Scotia
- Under the National Program
for the Grave Sites of Canadian Prime Ministers, the grave sites of
ten Canadian Prime Ministers have now been formally honoured and recognized,
and plans are under way for the remainder. This program is helping Canadians
appreciate important leaders from the nation's past by keeping the memory
of our deceased prime ministers alive, and providing information about
their lives and accomplishments.
Canada, J. Butterill
National Historic Site, Ontario
- A new Canada Place was
opened on July 9, 2000, in Banff National Park, joining the already
up and running Canada Places developed by the Department of Canadian
Heritage at Moncton, Winnipeg, Toronto and Regina. Canadians and international
visitors to Banff now have the chance to learn about the many contributions
that have built our nation and contributed to the world at large, and
will leave with a better knowledge of the rich and diverse tapestry
of natural and cultural heritage that is Canada. Interactive displays
explore our natural and built historical heritage, along with the events
and people who shaped them. Canada Places also offer Internet access
to a wide array of sites related to Canada, its people and places.
In addition, Parks Canada
looks forward to the opening of Discovery Centres in urban centres
that will allow Canadians and others to experience our systems of
national parks, national historic sites and national marine conservation
areas without visiting the actual places, thereby enabling them to
experience elements of our country otherwise never encountered. Towards
this purpose, Parks Canada has acquired a 3.25 hectare parcel of land
on Pier 8 in Hamilton, Ontario, for a Canada Discovery Centre on Marine
Bay National Historic Site, Labrador
- Parks Canada's traditional
strength lies in its on-site, direct, face-to-face contact with Canadians.
Highlights of some achievements in this respect include the following:
Parks Canada and Irish Heritage Quebec collaborated in the establishment
of a Celtic cross at the Parc-de-l'Artillerie National Historic Site.
This gift, offered by the people of Ireland, is especially designed
to commemorate the generosity of the people of Quebec towards the Irish
immigrants of the nineteenth century.
Parks Canada continued to
support the Capital Commission of Charlottetown in profiling the historic
streetscape of Great George Street and Province House National Historic
Site through interpretation and presentation of the theme of Confederation.
Parks Canada promotes our Canadian identity with two of the Capital
Commission's annual events, the Festival of Lights and the Festival
of the Fathers.
The Parks Canada Agency's
level of excellence in heritage commemoration and presentation is typified
by prestigious awards won recently by various national historic sites
in Nova Scotia. Fort Anne National Historic Site, Canada's oldest, received
a prestigious international award for interpretation at the National
Association for Interpretation Conference in Syracuse New York in October
1999. The Halifax Citadel National Historic Site won the 2000 provincial
Attractions Canada award in the category of Outstanding National
or International Attraction.
In Prince Edward Island
a film produced for Green Gables, at Prince Edward Island National Park,
won a Silver Screen award at the US International Film and Video Festival
in Chicago in June 1999. The award-winning production, A Celebration
of Imagination: The Life of Lucy Maud Montgomery, is a short biographical
account of the life of this famous Island author.
Canada, W. Lynch
Visitor Centre, Yoho National Park, British Columbia