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The importance of the leader's image has only increased, along with public demands on the leaders. Today, aspiring prime ministers must be bilingual and willing to participate in live television debates. They and their advisers and strategists must also be aware of the latest public-opinion polls.
New Democratic Party Leader Ed Broadbent, Prime Minister Pierre Trudeau and Progressive Conservative Party Leader Joe Clark taking part in a televised debate during the 1979 election, May 13, 1979. Copyright/Source